When you think of Digital Marketing, think Internet! Digital Marketing can be used to promote products to consumers at the moment they’re looking for a product like yours, or it can be used to show your product or services to people who didn’t even know that they need you…but they do! Let’s break down all of the forms:
- Search Engine Marketing : Search Engine Marketing (SEM), also known as Pay-Per-Click advertising, targets customers who are actively looking for a product or service like yours by purchasing ad space attached to the keywords customers are using while looking for your information.
- Display Advertising : Display advertising works by placing your ad on websites and directly in front of passive customers who you choose to target by geography demographic.
- Remarketing: Remarketing allows you to target customers who have already been to your website by “following” them to other sites with your ad.
- Video Advertising : Video advertising gives you television-like exposure with the benefit of targeting your customer.